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If untraditional grammar drives you around the bend, I suggest you steer clear of automobile ads this season. In particular, you'll want to take a detour to avoid Mercedes-Benz's tagline for the 2012 C-class coupe: "More power. More style. More technology. Less doors." And for your own safety, please pull over to the shoulder if you chance upon an ad for the 2012 Honda Civic that proclaims "To each their own." You don't want to risk the road rage.
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Earlier this week, I had the pleasure of taking part in a lively panel discussion entitled "More than a Century of Style," celebrating The Chicago Manual of Style. The event, held at the University of Chicago and sponsored by the public radio station WBEZ, brought out more than two hundred committed stylistas, with hundreds more tuning in to a live stream on Facebook. Here's an indication of the type of crowd that braved that rainy Chicago night: when University of Chicago Press managing editor Anita Samen announced that she was "passionately pro-serial-comma," she was met with rapturous applause.
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In last Sunday's New York Times, I wrote about how researchers are using Twitter to build huge linguistic datasets in order to answer all sorts of interesting analytical questions. Some are looking at the emotional responses of Libyans to unfolding events like the death of Qaddafi, while others are tracking the distribution of regional patterns in American English. This latter research area, Twitter dialectology, is just getting off the ground, but the results are already quite intriguing.
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A great number of British people think that the way that the language is spoken on the British Isles is "proper" English and is the source language, the Holy Grail of English. In actual fact that is not true, and the way that the language has evolved in America leaves American English (AE) with correlates to the earlier form of English that existed when the Pilgrims hopped onto the Mayflower, many of which are not heard these days on Albion's crowded shores.
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Studies show that many people, pets, and colleagues are dumber than a brick. (Or, if you want to look on the bright side, as smart as a box of rocks.) However, as any manners maven will tell you, comparing a co-worker or schnauzer's intelligence to a stump or post is rather cruel. Thankfully, best-selling sportswriter Bill Simmons has concocted a five-word, poppycock-stuffed, restaurant-quality euphemism for stupidity: saddled with limited intellectual capital.
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