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When google, a verb meaning "to search the Internet," was chosen by the American Dialect Society as Word of the Decade (2000-09), my ADS colleague Grant Barrett wondered whether Google's trademark lawyers might have preferred it if the runner-up, blog, had won instead. It is of course a tribute to the vast popularity of Google that it has become accepted as a generic verb for online searching, but the protectors of the trademark wouldn't necessarily see it that way. Meanwhile, Microsoft, creators of the rival search engine Bing, would very much like people to use their brand name as a verb.
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When the New Oxford American Dictionary selected unfriend as its 2009 Word of the Year, Oxford University Press senior lexicographer Christine Lindberg was quick to point out that the verb long predates the Facebook era. As she explained in an NPR interview, the Oxford English Dictionary has a citation for unfriend from 1659. "I think it's a remarkable resurrection," Lindberg told NPR. "In a way, I look at unfriend as the Sleeping Beauty of 2009 words." Now it appears that the Dutch language has its own Sleeping Beauty... or should that be Rip Van Winkle?
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Neal Whitman's recent column on the language of "choice" in education ("Make good choices!") got me thinking about how choice and choose are used in marketing. From the flight attendant's cheery "We know you have a choice when you fly — thanks for choosing us!" to IKEA's "Choose your own entertainment adventure," we're constantly encouraged to select from an array of options. But what does all that choice mean?
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In the newest chapter of the late-night television wars, "Tonight Show" host Conan O'Brien has announced that he won't go along with NBC's plan to bump his show to a midnight time slot to make way for Jay Leno at 11:30. After O'Brien made his announcement, he was the recipient of an immediate outpouring of support online. Thousands joined the Team Conan Facebook group, while thousands more expressed their allegiance on Twitter using the #TeamConan hashtag. Where did all this "Team" talk come from?
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