Rebranding — which is a heckuva euphemism itself — has been the root cause of many euphemisms over the years, as fish have become sea kittens and rich jerks have become job creators. The latest attempt at ridiculous, retch-worthy rebranding is knowledge people: in other words, librarians.  Continue reading...

For my most recent "Word on the Street" column in the Wall Street Journal, I consider the history of a word very much in the news: drone, referring to a pilotless aircraft guided by remote control. It turns out the term has been on a long, strange trip from early prototypes in the 1930s to the current controversial U.S. program of covert drone strikes.  Continue reading...

During the five or so years that I have been writing the Word of the Day feature for the Visual Thesaurus, I have noticed a pattern: certain words in English that sound and feel just right — words that are easy to remember and fun to use because their sound seems to evoke the thing they stand for so well — are often of unknown, obscure, or disputed origins. Is this just a coincidence? Read on and decide for yourself.  Continue reading...

Although we can take inspiration from stories where "failure is not an option," engineers think a lot about situations in which it very much is an option. Certainly in the world of computers, failure is never far away, and consequently there is some interesting vocabulary around anticipating and managing that failure.  Continue reading...

When I was in elementary school, and was being taught the difference between fact and opinion, I wondered how to classify statements like "There are 51 states in the United States." It wasn't true, so it wasn't a fact, but on the other hand, it didn't seem to involve the kind of judgment that we were learning to identify with opinions.  Continue reading...

On TIME Newsfeed, Katy Steinmetz wonders why Twitter has inspired "an army of fusion words," or portmanteaus — from "Twiplomacy" (Twitter diplomacy) to "Twitterati" (Twitter literati). Our own Ben Zimmer has some ideas.  Continue reading...