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In last night's presidential debate, Barack Obama said that Mitt Romney's economic plan amounted to a "sketchy deal." Soon thereafter, #SketchyDeal was a trending topic on Twitter (in part thanks to the Obama campaign's own Twitter account), used to question or criticize various aspects of Romney's proposals. With sketchy in the spotlight, it's worth sketching out how the word came to prominence, and how it can mean different things to different people.
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In last night's vice-presidential debate, there was one clear winner: the word malarkey. Joe Biden used it not once but twice against Paul Ryan. First, in responding to Ryan's criticism of the Obama administration's handling of last month's attacks in Benghazi, he told Ryan, "With all due respect, that's a bunch of malarkey." And then later, Biden euphemistically called Ryan's rhetoric "a bunch of stuff" before clarifiying, "We Irish call it malarkey."
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Ever since hippies embraced it in the '60s, granola has always had countercultural connotations. In the years since it took the country by storm, the words crunchy and granola, together and even individually, have come to act as shorthand adjectives to describe people with a streak of cultural rebellion, from vegetarians and war protesters in the '70s to hybrid electric car drivers and vaccine-rejecting parents in the 2000s.
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As Americans celebrate Columbus Day, it's worth reflecting on the complicated cultural and linguistic legacy that Christopher Columbus left behind. There's a single word that aptly illustrates this legacy and all of its contradictions: Indians, the mistaken name that Columbus gave to the native peoples of the Americas.
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Today marks the first anniversary of the death of Apple founder Steve Jobs. Shortly after his passing last year, Ben Zimmer mused on "Jobs's unique and spirited way with words," from "think different" to "stay hungry." Read his Word Routes column, "'And One More Thing': The Insanely Great Language of Steve Jobs," here.
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