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Hi! Hey! Ho! Yo! Ahem. Good day, ladies and gentlemen, umm, I'd like to address you today about the silly little words that we, umm, use without knowing if they're words or not: words like hey, hi, ho, yo, ahem, and umm. Here's hoping you don't find the topic ho-hum. (Oy, is anyone out there listening?)
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In my most recent column for the Boston Globe, I poke fun at new advertising slogans that Apple is using for its iPod line: the latest iPod Nano is "Completely Renanoed," while the iPod Touch is "Engineered for Maximum Funness." Whereas renanoed at least shows a modicum of creativity (turning Nano into a verb capable of taking the re- prefix), funness seems to be an unnecessarily cutesy elaboration on plain old fun. But hang on: can we make a distinction between fun and funness?
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"You must be a ringer," the journalism instructor told the student, who insisted that, though he had many years of experience in other jobs, he had never been a journalist. "I admit I had to look that term up," the student said later." I wasn't sure if it calling me a ringer was a compliment or an insult."
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