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Blog Excerpts

Librarians Know Best

Looking for a website on literature and books? How about 10,000 of them? The Librarians' Internet Index is a publicly-funded website where a team of librarians ferret out the best and brightest online resources for a myriad of subjects. Check out their lit listings here.
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Here's the latest case study of real-life copywriting in action graciously sent to us by Sarah Williams, the head of Wordsmith in England. Thanks, Sarah! (Check out our interview with her here.)

The project:
Oxford University is renowned throughout the world for the quality of its education and the beauty of its buildings. Less well known, however, is that each of the colleges of the university is its own independent organization, with an obligation, where possible, to raise revenue for the college. This is often done by hiring out the college facilities for conferences, seminars and other functions when the students don't need them -- evenings, vacations, weekends.

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