"Bad Language"
A column about writing in business
Being Human is Overrated (But Not When You are Writing)Wed Aug 20 00:00:00 EDT 2008By Matthew Stibbe
"Bill Gates once asked me, 'Could you make me more human?' I said, 'Being human is overrated.'"
This doubly priceless quote comes from Mark Penn, Hillary Clinton's former campaign strategist. (Hat tip: The Atlantic.)
When it comes to writing copy, the human touch is still vital. Here are some tips for making copy that reads like a human being wrote it. Continue reading...