Candlepower
Ad and marketing creatives
Does "Reach Out" Overreach?Tue Oct 04 00:00:00 EDT 2011By Nancy Friedman
If you want to stir up interest in your blog post or online article, start a discussion about "corporate jargon we all hate" or "buzzwords to be banished." Your readers will oblige with a flood of submissions: "best practices," "value proposition," "change agent," "metrics," and so on. Eventually, and inevitably, someone will offer up a verb phrase that, to innocent ears, sounds like ordinary English: reach out. And the yelps of outraged affirmation will commence.
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