Most portmanteaus are blends of two words. When three or more words are involved, things get tricky.
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CandlepowerAd and marketing creatives
Most portmanteaus are blends of two words. When three or more words are involved, things get tricky.
Continue reading...
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One of the biggest trends in branding for the last several years has been something very small: the plus symbol. What does it all add up to?
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Will you drive a ZEV, a PHEV, or an ICE? A Lightning, an Ioniq, or an e-Tron? Here are some of the names and terms you'll need to know to navigate the evolving landscape of electric vehicles.
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The COVID-19 vaccines are here — and so are a lot of new words and brand names.
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A new book by Ralph Keyes looks at how words are invented and why some sizzle while others fizzle.
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If we were guided by history and etymology, we'd all be proud to wear amateur on our sleeves.
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