The fuss over terminal -s is a matter of convention, not the end of the world as we know it.  Continue reading...

Company names coined with the -ery suffix are a distinct trend, signaling "handcrafted" and "traditional" with a dash of "innovative" and a soupçon of "lovable."  Continue reading...

For a while, the trendy prefixes i- and e- may have been flashy signposts for this new era, but go communicates what they couldn't: urgency, energy, and, most of all, mobility.  Continue reading...

March Madness ended on March 25, but the thrill of bracketology lives on: April Foolishness is in full swing, thanks to the long-running, much-anticipated Name of the Year (NOTY) contest.  Continue reading...

English loves its o-ending words with a curious fervor, considering how seldom they occur naturally in our mother tongue. For centuries, we've made up for that lack by importing or coining words that end in o.  Continue reading...

Numbers also have a function beyond the mathematical: They can serve as words. And sometimes, a number can even be a name.  Continue reading...

At the end of each year, while linguists and lexicographers cast votes for words of the year, I'm compiling a different list: the brand names that distilled the mood of the previous twelve months. To narrow the field, I add another criterion: the brand names must be linguistically notable.  Continue reading...