Alphabet, Google's new parent company, has generated lots of business buzz this week. But the choice of "Alphabet" for the company's name is equally newsworthy. Not only does it signal a departure from Google's blandly descriptive naming style — Google Plus, Google Maps, Google Mail, and so on — but it also takes an imaginative flight away from geek-speak and toward a universe of names inspired by language and literature.  Continue reading...

Pluto is coming into startingly sharp focus, thanks to the first images and data received from the space probe New Horizons last week. As we learn more about this distant cousin of Earth, we're also expanding our linguistic horizons. Here's a closer look at some of the words and names in the Plutonian news.  Continue reading...

On July 25, the fourteenth Summer Special Olympics World Games will open in Los Angeles. Over the next seven days, 7,000 athletes will compete in sporting events at venues around the city, supported by 30,000 volunteers and cheered by 500,000 spectators. ESPN will broadcast the opening ceremony. It sounds festive. It sounds inspiring. But what makes it "special"?  Continue reading...

Here are the names of three products currently sold in stores and online: Pout Polish, Pout-à-Porter, Pout-o-matic. Here are three business names from around the United States: Kool Smiles, Smileworks, Smile Wide. And here's a question: What do those names tell you about what's being sold and to whom?  Continue reading...

Earlier this year the Associated Press Stylebook issued one of its frequent updates. "Do not use ride-sharing" to refer to services such as Uber and Lyft, the stylebook counseled; instead, use the modifier ride-booking or ride-hailing. It was the AP's quixotic bid to stem the increasingly common use of sharing to refer to a wide range of activities that are not quite as selfless as the word share may suggest.  Continue reading...

Earlier this month, Apple pulled back the curtain on its new wrist-borne technology, the Apple Watch. Much of the subsequent chatter centered on pricing ($349 to $17,000), features (digital crown, sapphire crystal), and release date (April 24). Some of us, however, directed our curiosity elsewhere: to the device's three model names. Why "Watch," "Watch Sport," and "Watch Edition"? What do those spare yet evocative names tell us about Apple's objectives?  Continue reading...

If you've spent time lately in the world of startup brands, as I have, you've almost certainly noticed a conspicuous trend. Maybe the penny dropped as you searched for recipes on Yummly or bought home-delivered meals from Feastly. Perhaps you've skimmed headlines on Reportedly, Collectively, or Newsly. Or you've played games on Scopely, tracked gasoline usage with Fuelly, or researched colleges on Admittedly.  Continue reading...