Candlepower
Ad and marketing creatives
Marketing Writing: Six Questions to Ask Before You StartMon Feb 05 00:00:00 EST 2007By Dianna Huff
Early in my marketing communications (marcom) career, my supervisor gave me a pretty typical writing assignment. "This datasheet needs to be written pronto. Here's some information -- it should give you everything you need." I looked over the material and thought, "How am I supposed to write a datasheet using this? I don't even know what this product is!" Being new at the job, I didn't want to appear "dumb" by asking too many questions.
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