Ad and marketing creatives
For Effective Copywriting, Focus on Your Customer, Not on Your CompanySeptember 15, 2008By Dianna Huff
A while ago I ran across a website written by a management consultant whose target audience included high-level executives. The home page copy was full of "I, I, I," as in "I do this, I do that, I was educated here, I've worked for these companies," blah, blah, blah.Here's the plain truth: no one cares about you or your company. Continue reading...