As an SEO copywriter and marketing consultant, I look at a lot of Websites. When I'm asked to assess a company's site, the first question that often crosses my mind when I review it is, "Hmmm... what exactly do you do?"  Continue reading...

According to David Meerman Scott, author of the bestselling book, The New Rules of Marketing and PR, the old rules of PR no longer apply. Thanks to the Internet, marketing and PR professionals shouldn't write press releases for journalists in the hope of getting ink.  Continue reading...

We all know the amount of information thrown at us is overwhelming: from over-flowing email inboxes stuffed with the latest industry reports and e-newsletters to that tottering "to read" pile sitting on our desks, we're deluged with stuff that we either need or want to read.  Continue reading...

When my client, a Boston cosmetic dentist, asked me to produce podcasts promoting her dental practice, I said sure. I'm always game to learn new things. Although I was vaguely aware of podcasts, I really had no idea how they were put together or why a company would use them.  Continue reading...

If you're a copywriter or corporate communicator, you've been trained to not use the same words or phrases repeatedly in your copy. If you did, someone -- your boss or editor -- would strike the offending words as being repetitive, wordy, or even boring. As a writer, you're supposed to use your creativity, knowledge of the language, and intellect to craft beautifully written copy.

Imagine, then, when someone informs you that a new copywriting skill involves using the same words over and over again on a Web page. When you see the offending copy, you cringe. "Ack!" you think. "What hack writer got away with writing that... that... that stuff?" Welcome to the world of search engine optimization copywriting.

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When you write full time, it's very easy to fall into bad habits without realizing it's happening. Like the clutter in your house, which eventually becomes "invisible," you don't see the mistakes and glitches in your own copy.

So how do you improve your writing? Here are my five proven methods -- all of which I use regularly.

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