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Julia Rubiner

Julia Rubiner is a partner in Editorial Emergency, a Los Angeles copy shop specializing in content manufacturing and brand communications for entertainment, lifestyle and nonprofit concerns. She is also a personal-branding consultant, writing resumes, LinkedIn summaries and executive bios, among other tools, for people in creative fields who want to advance their careers. A long time ago in a galaxy far, far away, she was an editor of reference publications. Rubiner wears the label "word nerd" as a badge of honor.
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Word Count

Writers Talk About Writing

Flash Card: Remembrance of Things Past
Thu Feb 07 00:00:00 EST 2013
By Julia Rubiner

My sister has a problem with "passed" and "past." She recently commented thus on a Facebook post about the current flu outbreak: "When I flew this passed week, I wore a mask! I was mortified, but I can't remember the last time I flew and didn't get a cold, and I'm sick of it!" (I really wish I'd seen her in that mask.)  Continue reading...
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Word Count

Writers Talk About Writing

Flash Card: Lead, Led and Led Zeppelin
Tue Aug 07 00:00:00 EDT 2012
By Julia Rubiner

Lead is the name of a metallic element. Pronounced a different way, it's a verb meaning to take someone somewhere. But the past tense of the verb, led, sounds like the name of the metallic element. Confusing enough? Let Julia Rubiner clear up the situation, with a little help from rock legends Led Zeppelin.  Continue reading...
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Word Count

Writers Talk About Writing

Flash Card: Please Refrain From Dangling
Thu Jun 28 00:00:00 EDT 2012
By Julia Rubiner

"The voice of a generation, Dylan's albums hit the airwaves at a time when protest songs could actually influence the national discourse."

I was confronted by this sentence when I sat down to take a copyediting test that would determine whether or not I got a job as an assistant editor on a biographical reference series.  Continue reading...
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Word Count

Writers Talk About Writing

Flash Card: Who Did What to Whom?
Thu Jan 12 00:00:00 EST 2012
By Julia Rubiner

When to use "who" and when "whom" -- this is the subject of our inquiry (and the object of our search).  Continue reading...
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Word Count

Writers Talk About Writing

Flash Card: The Elephant Effect
Mon Dec 05 00:00:00 EST 2011
By Julia Rubiner

Oh, "effect" and "affect" -- why can't one of you be a noun and the other a verb? That would make life so much easier. But no, you are each a noun AND a verb and thus the inspiration for much head-scratching.  Continue reading...
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Word Count

Writers Talk About Writing

Setting a Few Parameters
Mon Nov 07 00:00:00 EST 2011
By Julia Rubiner

Though I became an editor partly because I enjoy finding fault in the work of others, I have on occasion tried to help my fellow man and woman right some of the more popular wrongs perpetrated against the language.  Continue reading...
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Candlepower

Ad and marketing creatives

Score One for the Apostrophe
Wed Oct 19 00:00:00 EDT 2011
By Julia Rubiner

"Lets Go!!"

That's what appeared on the recently unveiled Old Navy SuperFan Nation college-football T-shirts. Yes, the second exclamation point is wholly unnecessary, but it's the missing apostrophe that really chaps my hide. And not just mine!  Continue reading...
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