Julia Rubiner is a partner in Editorial Emergency, a Los Angeles copy shop specializing in content manufacturing and brand communications for entertainment, lifestyle and nonprofit concerns. She is also a personal-branding consultant, writing resumes, LinkedIn summaries and executive bios, among other tools, for people in creative fields who want to advance their careers. A long time ago in a galaxy far, far away, she was an editor of reference publications. Rubiner wears the label "word nerd" as a badge of honor.
Ad and marketing creatives
June 16, 2008By Julia Rubiner
The word said has an elegant, indispensable simplicity. It's a mainstay of the journalist's art: "Five out of five editors find the noun form of the word 'overwhelm,' currently in vogue among the nation's life coaches, completely unacceptable," said Dr. Carla Ridge, founder of SSOUON (the Society to Stamp Out the Use of Overwhelm as a Noun). And in that context, exclusive use of "said" is appropriate and welcome. Continue reading...
We brand ourselves. It's what human beings do. Whether we wish to conform to some social or cultural norm (the traditional blue button-down worn by generations of IBM programmers) or stand out as rugged individualists (the prescription bottle in the earlobe hole of a kid I saw on a Los Angeles sidewalk), we are forever distinguishing ourselves.Continue reading...