|
|
Marketing communications expert Dianna Huff, who contributed this week's "Candlepower" feature, recommends these books on copywriting and grammar:
The Elements of Copywriting "This is my favorite, and most referred to, "Bly" book on copywriting. It's concise, well-organized and a great resource for experienced and "newbie" B-to-B copywriters alike."
Sleeping Dogs Don't Lay "Does the thought of reading grammar rules make your eyes glaze over? Me, too. That's why I like this book. It's a fun read plus you'll learn something."
Write on Target "If you don't have a clue what a "buck slip" is or want to get more from your direct response campaigns, read this book. It covers everything from "anatomy of a direct mail package" to "TV, Radio and Telephone Marketing."
Continue reading...
Click here to read more articles from Dog Eared.
Critical Mass, the blog of the National Book Critics Circle board of directors, lists its members' favorite books of 2006. Critic Bruce Allen talks about his:
"The one book of 2006 that I would urge readers not to miss is Edward P. Jones's second short story collection All Aunt Hagar's Children. It's easy to lose track of Jones, who publishes so infrequently. But his first collection Lost in the City and Pulitzer-winning novel The Known World are genuine classics: richly detailed, brilliantly imagined explorations of Afro-American life, both as history and as images of the here and now, that are unsurpassed in our fiction."
To read about more books, check out the website here.
Click here to read more articles from Blog Excerpts.
When Miguel Guhlin isn't spearheading groundbreaking technology-in-the-classroom initiatives as Director of Instructional Technology Services for the San Antonio, Texas, school system, he publishes his views on 21st century learning on his respected blog, Around the Corner, read by thousands of educators around the world. We caught up with Miguel for a provocative, and inspiring, discussion.
Continue reading...
Click here to read more articles from Teachers at Work.
Tom Asacker, marketing guru and author of A Clear Eye for Branding, writes the blog " a clear eye." In it he shares his thoughts on clarity, what he calls marketing's new task. Tom says: "Clarity should be the guiding principle behind every marketing effort. Clearness of thought. Clearness of appearance. Clearness of message. Clarity should inform every campaign, drive every question, and rationalize every dollar spent and every piece of data captured and analyzed." Read the piece here.
Click here to read more articles from Blog Excerpts.
Steal Thunder, a brand-development company in California, writes a blog
about "brand moves that get our attention." Here one of the partners writes about inspiring branding from, well, not exactly the world's sexiest retailer: "So I enter the local Smart&Final and have to walk past the checkout, and as I glance up I see the little tagline on the checker's LCD, right where it pays to be reminded: 'The Smaller, Faster Warehouse Store.' So many of the companies we work with struggle to position themselves simply. They want to get to that nirvana of 'one simple, repeatable idea' that not only sets them apart from everyone else, but helps the right customers love them." Read the entire post here.
Click here to read more articles from Blog Excerpts.
|

Other Topics:
|