Topic : Business writing
A column about writing in business
May 7, 2007By Matthew Stibbe
Interviews matter. Interviews are the foundation of good reporting. They are the best way of understanding a complicated situation and seeing it from someone else's perspective. A wise, old editor of mine used to say "report it out." She meant "go talk to people, don't rely on your own opinions and judgment." It's a good maxim. One of my rules of thumb is to do one interview for each 250-500 words of final copy. So here are my top tips for a good interview. Continue reading...
"Improve Your Writing and Your Business"
May 5, 2007
The Roberts Group, a company that provides editorial services to businesses, posted their booklet "11 Ways to Improve Your Writing and Your Business" online. In the introduction, they write "the best argument for good writing is simple logic: People won't buy what they don't understand." Read this informative booklet here.
Blog Du Jour
April 18, 2007
Ready to step up to the podium and wow 'em? Okay, we thought you might need a little boost. Great public speakers aren't born that way. These blogs help you develop the skills you need to sizzle in front of an audience:
"Why Businesspeople Speak Like Idiots"
April 14, 2007
"If you think you smell something at work, there's probably good reason," the folks behind Bullfighter software say. "Bull has become the official language of business. Every day, we get bombarded by an endless stream of filtered, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun. But it doesn't have to be that way." How can you fight this? Download free software here, and Bullfighter will help you rid the you-know-what from your writing forever.
Keep Track of "Track Changes"
April 7, 2007
"Track Changes" is the popular tool in MS Word that lets you work on a documents collaboratively, a handy option that many of us use every day. But as the website Law Practice Today cautions: "Some features could lead to potentially embarrassing, revealing or compromising situations." When attorneys raise the red flag, it pays to take precautions. How? Read the article here.
Blog Du Jour
Putting It Plainly
April 4, 2007
"People who require assistance," in other words, "if you need help," that is, help writing clearly and in plain language, check out the resources below. In the event that you, to cite an example, endeavor to discourse about the products of your company -- whoa, hold on there -- I mean, if you want to talk, say, about your company's products, why not do it simply and succinctly? (Thanks to the terrific Manage Your Writing for the inspiration)
Writing Memos For Word of Mouth
March 24, 2007
The Church of the Customer blog, written by marketing gurus Ben McConnell and Jackie Huba, recently ran a post on the power of the company memo: "The lowly memo still has juice. Maybe more so today, thanks to social media. Several recent memos that leaped over their corporate moats illustrate three types of company communications that create waves in the word-of-mouth waters." How? Read the post here.