Topic : Business writing
Ad and marketing creatives
August 15, 2007By Daphne Gray-Grant
Almost 400 years after the death of William Shakespeare, theaters still regularly perform his plays, children study his work in school and we are still moved by the complexity of his stories and the beauty of his language. But what's less well known is that Shakespeare also provided superb advice for copywriters and corporate communicators. Here are five of his best tips: Continue reading...
July 14, 2007
Blog Du Jour
Flip for Flip Charts
June 6, 2007
We recently came across a terrific post on flip charts on the always-enlightening Presentation Zen blog. Flip charts? Yes, friends, in this PowerPoint-addled world of ours, the quaint, down-to-earth flip chart harbors untapped powers you just might want to harness in your next presentation. These websites show you how to get the most out of this oft-overlooked communications tool:
Like many ex-journalists, I pride myself in being skeptical. But my Lou Grant exterior is sometimes defeated by my inner Pollyanna. When that happens, I enjoy reading a blog by Love Is the Killer App author Tim Sanders.
In an April 3 entry, Tim argues that simply being kind is one of the keys to success. "A 2002 study on customer service found that if you are likeable and competent," he writes, "you have a threefold increase in the likelihood of getting satisfactory service."Continue reading...
When we talk about writing style, we mean one of two things: a set of rules and conventions regarding words and punctuation (sometimes known as the "house style" of a given publication); or a distinctive, identifiable way of assembling words and punctuation (sometimes known as "tone" or "voice"). The first kind of style is all about standards: it's why newspaper writers spell out all numerals under ten and why New Yorker editors -- alone of all their tribe -- spell vendor as vender. The second kind of style is about deviations from the standard. It's what makes us recognize a passage of prose as indisputably Ernest Hemingway's or Joan Didion's or David Foster Wallace's or Maureen Dowd's. Continue reading...
A column about writing in business
May 7, 2007By Matthew Stibbe
Interviews matter. Interviews are the foundation of good reporting. They are the best way of understanding a complicated situation and seeing it from someone else's perspective. A wise, old editor of mine used to say "report it out." She meant "go talk to people, don't rely on your own opinions and judgment." It's a good maxim. One of my rules of thumb is to do one interview for each 250-500 words of final copy. So here are my top tips for a good interview. Continue reading...
"Improve Your Writing and Your Business"
May 5, 2007
The Roberts Group, a company that provides editorial services to businesses, posted their booklet "11 Ways to Improve Your Writing and Your Business" online. In the introduction, they write "the best argument for good writing is simple logic: People won't buy what they don't understand." Read this informative booklet here.