When writing a marketing or publicity piece, such as a landing page or press release, you have to know the ins and outs of the product you're writing about. That's a given. However, it is equally important -- if not more so -- to thoroughly understand the target audience as well. That's not always easy.  Continue reading...

One of the toughest jobs in marketing and PR communications is getting your target audience to read what you have written. After all, if your press release, brochure, web page, sales letter or newsletter article isn't read, it fails totally.  Continue reading...

The copyblogger website writes: "One would think that the wisdom of [advertising guru David] Ogilvy would have little application to social media marketing. However, I think his philosophies are dead on the money." Read how here.

Almost 400 years after the death of William Shakespeare, theaters still regularly perform his plays, children study his work in school and we are still moved by the complexity of his stories and the beauty of his language. But what's less well known is that Shakespeare also provided superb advice for copywriters and corporate communicators. Here are five of his best tips:  Continue reading...

These women write about how to market, brand and communicate to, well, women. Check out their influential blogs:

Wonder Branding

Marketing to Women Online

Learned on Women

Lip Sticking

Visual Thesaurus subscriber Sarah Williams runs a busy copywriting company called Wordsmith, based near Oxford, England. When we spoke to her recently, she quipped that "copywriting is a bit like method acting." Hmm, that got us curious. So we asked Sarah to tell us more about her approach to developing her clients' communications. Here's our conversation:

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