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When the British entrepreneur Kevin Ashton was searching, in 1999, for a term to describe a network of computers with their own means of gathering information and understanding the world, he didn't resort to a noun pileup like "Object Connectivity Matrix." He didn't coin a cute word like "Sensorius." Instead, he gave this dawning phenomenon a name that incorporates one of the oldest words in the English language. He called it the Internet of Things.
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Alphabet, Google's new parent company, has generated lots of business buzz this week. But the choice of "Alphabet" for the company's name is equally newsworthy. Not only does it signal a departure from Google's blandly descriptive naming style — Google Plus, Google Maps, Google Mail, and so on — but it also takes an imaginative flight away from geek-speak and toward a universe of names inspired by language and literature.
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Here are the names of three products currently sold in stores and online: Pout Polish, Pout-à-Porter, Pout-o-matic. Here are three business names from around the United States: Kool Smiles, Smileworks, Smile Wide. And here's a question: What do those names tell you about what's being sold and to whom?
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Earlier this month, Apple pulled back the curtain on its new wrist-borne technology, the Apple Watch. Much of the subsequent chatter centered on pricing ($349 to $17,000), features (digital crown, sapphire crystal), and release date (April 24). Some of us, however, directed our curiosity elsewhere: to the device's three model names. Why "Watch," "Watch Sport," and "Watch Edition"? What do those spare yet evocative names tell us about Apple's objectives?
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If you've spent time lately in the world of startup brands, as I have, you've almost certainly noticed a conspicuous trend. Maybe the penny dropped as you searched for recipes on Yummly or bought home-delivered meals from Feastly. Perhaps you've skimmed headlines on Reportedly, Collectively, or Newsly. Or you've played games on Scopely, tracked gasoline usage with Fuelly, or researched colleges on Admittedly.
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East Coast residents (outside of New England) might have been a bit underwhelmed by the blizzard-that-wasn't known as "Winter Storm Juno." While this "junior" storm has fallen short of the hyped-up expectations, it's still interesting to consider how it achieved named status in the first place.
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Mon Jun 27 00:00:00 EDT 2016By Nancy Friedman
Mon Jun 27 00:00:00 EDT 2016
