Topic : Naming
What's for dinner tonight? How about Cheez-It crackers topped with Cheez Whiz, followed by a salad of Imitation Krab and Vegetable Skallops sprinkled with Bac'n Bites? For your main course, we have a tempting selection of Chik'n Cutlets, Chick'n Scallopini, Turk'y, Stakelets, and Wyngz. And be sure to leave room for dessert: we're serving Kandy Kakes and Froots smoothies!
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Earlier this week, we featured an excerpt from Microstyle: The Art of Writing Little by Christopher Johnson, a branding expert who runs the website The Name Inspector. Here we continue Johnson's discussion of how "the crowded space of names might create a need for more complex ways to create names."
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CandlepowerAd and marketing creativesWhere Have All the Ordinary Color Names Gone? July 18, 2011 By Nancy Friedman
Here's a little quiz to test your knowledge of color names. Can you identify where on the spectrum these colors — all of them well documented, some of them brand-specific — are located? 1. Inch Worm, 2. Dead Spaniard, 3. Isabella, 4. I'm Not Really a Waitress, 5. Synergy.
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CandlepowerAd and marketing creativesThe Minivan Is Dead. Long Live the "Man Van"? April 18, 2011 By Nancy Friedman
What's not to like about a big, roomy vehicle that can carry the kids, the dog, the groceries, and a team's worth of soccer equipment? Plenty not to like, as it turns out — if you call that vehicle a minivan, a word that's become burdened by associations with boring family life in the suburbs.
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Article Topics:Irregular spellings are old news in brand names. Lately, though, I’ve noticed an interesting new spelling trend: the doubling, tripling, or even quadrupling of one particular letter—F—at the beginning of the name. Continue reading...
The year is still young, but I’m prepared to go out on a limb and declare 2011 the Year of the Q-Name. From Quid to Quora, from Qajack to Qire, from Qrank to Qponomics, Q names are the queens and kings (qings?) of contemporary naming. Evidence? On CrunchBase, a directory of technology companies, I counted 405 Q names. And that was after eliminating companies that incorporate place names like Qatar and Qingdao.
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At the 2011 Detroit Auto Show, Toyota is taking a poll to determine what the plural of "Prius" should be. It's all part of their "Prius goes plural" ad campaign, as they unveil three new Prius models. The Detroit Free Press consulted with some experts, including Visual Thesaurus editor Ben Zimmer, to get their take on how to pluralize the Latin-sounding car name.
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