Candlepower
Ad and marketing creatives
The Bing BangMon Jun 15 00:00:00 EDT 2009By Nancy Friedman
Microsoft's new search engine may not vanquish Google, but it certainly has captured a huge share of attention among everyone interested in brand names.
In case you missed the news reports or the relentless ads, Microsoft launched Bing at the end of May. Almost immediately, there was speculation about what the name was intended to mean or evoke.
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