1 2 3 Displaying 8-14 of 17 Articles

There are many voices calling for the death of the press release. What is needed is not execution but reform. I wrote a moby-post on my blog listing 62 Ways to Improve Your Press Release. Here are ten suggestions that relate to the process of writing (other tips deal with managing the process and alternatives to press releases):  Continue reading...
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When writing a marketing or publicity piece, such as a landing page or press release, you have to know the ins and outs of the product you're writing about. That's a given. However, it is equally important -- if not more so -- to thoroughly understand the target audience as well. That's not always easy.  Continue reading...
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One of the toughest jobs in marketing and PR communications is getting your target audience to read what you have written. After all, if your press release, brochure, web page, sales letter or newsletter article isn't read, it fails totally.  Continue reading...
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You have an e-mail, direct mail letter, web page, or other promotional piece to write. How much copy is required to do the job? One paragraph? Five? Twenty?

Most marketing writers struggle with this question. And for good reason. There's a lot of misinformation out there. One so-called expert claims that all marketing and PR copy should be long and involved. Another insists that short and concise works best these days.

 Continue reading...
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Each week I come across countless examples of marketing and PR writing that are wonderful to read. The grammar is impeccable. The phrases are inventive. The words sing. But does that mean the resultant sales letter, web page, or press release will meet objectives? The answer, of course, is no.  Continue reading...
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Dog Eared

Books we love

Five Favorite PR Books

The Wall Street Journal recently featured Michael Kempner's five favorite public relations books. He's the CEO of PR agency MWW Group, and author of an influential blog on the subject. On his blog, Michael says the books were more "on 'spin,' a subtle but important distinction." Here are the books he chose:

Propaganda by Edward Bernays

American Hero by Larry Beinhart

The Eloquent President: A Portrait of Lincoln Through His Words by Ronald C. White, Jr.

Thank You for Smoking by Christopher Buckley

All's Fair: Love, War and Running for President by Mary Matalin and James Carville

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Blog Du Jour

Public Relations Blogs

Need to polish your pitch? Erin Caldwell, the public relations executive we interview in this week's "Candlepower" feature, recommends these blogs for improving your PR communications skills:

Better Communications Results

Communication Overtones

The Flack

Diva Marketing Blog

Micro Persuasion

PR Studies

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1 2 3 Displaying 8-14 of 17 Articles