48 49 50 51 52 Displaying 344-350 of 777 Articles

During the global economic crisis of the last few years, previously esoteric financial jargon has worked its way into public discourse. One such term is quant, a shorthand term for "quantitative analyst." They're the subject of Scott Patterson's new book, The Quants: How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed It, and I take on the term in my latest On Language column in this Sunday's New York Times Magazine. It's a timely topic, given the mysterious 1,000-point dip in the Dow Jones index last week, variously blamed on quants and "fat fingers."  Continue reading...
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The "call to action" is one of the sacrosanct elements of ads and direct mail: Lose weight! Save money! Act now! How unorthodox, then, to discover calls to inaction — invitations to simply think — in a spate of recent ad campaigns.  Continue reading...
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With new technology comes new language, and with new language comes new confusion over usage. Here's a question that people have been puzzling over for a couple of decades now: if we don't pluralize mail as mails, why should we pluralize e-mail as e-mails?  Continue reading...
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How can you say you know a word if you have never spoken it aloud? How can you "own" a word if you have never used it? These are some of the questions that Heidi Hayes Jacobs prompts us to consider in her widely acclaimed book for educators Active Literacy Across the Curriculum.  Continue reading...
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Sometimes a euphemism is staring you in the face, blowing a raspberry, and insulting your mother, but you don't even realize it. That's how I feel about mischief — a word whose history I might be doomed to repeat, since I didn't know diddly about it till recently.  Continue reading...
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We rarely shine the spotlight on a single word in the Lounge but this month we have a special honoree: the noun patch. We've heard a couple of startling uses of patch recently and it got us thinking about what a great word it is, and how well it exemplifies the genius of language and the genius of English.  Continue reading...
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Say you're reading the "About Us" page on a company's website, and they tell a little story about how they came up with a common word long ago, perhaps as part of an early advertising campaign or in the creation of a consumer product. Should you believe the story? Don't count on it! That's the lesson of my latest On Language column in this Sunday's New York Times Magazine, exploring the tricky terrain of corporate etymology — or rather, etymythology.  Continue reading...
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