In the United Kingdom, the "nice decade" is over. When Bank of England governor Mervyn King announced recently that "the nice decade is behind us," he didn't mean that British pleasantness was at an end. Rather, he was using an acronym, NICE, which stands for "Non-Inflationary Consistent Expansion," a condition that King says has characterized the last ten years of British economic prosperity. One economist says the country is now heading into VILE years, playing off NICE with his own readymade acronym for "Volatile Inflation, Less Expansionary," while another says things are going to be EVIL ("Exacting period of Volatile Inflation and Low growth").

BBC News greets the end of the NICE decade with the question, "What's the point of niceness?" Was the acronym an appropriate one to label Britain's sustained economic boom, or is nice just too... nice?

Nice has seen a lot of changes over the last seven centuries. As Oxford English Dictionary etymologist Philip Durkin told the BBC, the word has "one of the most complicated semantic histories in English." When it first began appearing in English texts around 1300 (arriving from a French word with its roots in the Latin word nescius "ignorant"), it meant "foolish" or "absurd." Soon it began mutating through a number of different senses: from "wanton, dissolute" to "showy, ostentatious" to "finely dressed, elegant" to "precise, fastidious." This early association with refinement and precision survives in some modern meanings of nice, as illustrated by senses in the VT wordmap such as "done with delicacy and skill" and "exhibiting courtesy and politeness." And we still speak of subtle points of propriety as niceties.

By the late eighteenth century, the "refined" sense of nice had become extended to a more general term of approval: "pleasant, agreeable." In Jane Austen's Northanger Abbey (1817) the character Henry Tilney mocks the way everything good had suddenly become nice:

"And this is a very nice day, and we are taking a very nice walk, and you are two very nice young ladies. Oh! It is a very nice word indeed! — It does for everything. Originally perhaps it was applied only to express neatness, propriety, delicacy, or refinement; — people were nice in their dress, in their sentiments, or their choice. But now every commendation on every subject is comprised in that one word."

Henry Watson Fowler didn't think much of this extension of nice either, and in his Dictionary of Modern English Usage (1926) he blamed "the ladies":

"Nice has been spoilt, like clever, by its bonnes fortunes; it has been too great a favorite with the ladies, who have charmed out of it all its individuality and converted it into a mere diffuse of vague and mild agreeableness. Everyone who uses it in its more proper senses, which fill most of the space given to it in any dictionary, and avoids the modern one that tends to oust them all, does a real if small service to the language."

The BBC News article quotes some contemporary voices who also disapprove of the word's overuse. "When you describe something as nice," philosopher Mark Vernon says, "it suggests that you can't think of anything good or bad. It's lukewarm, neither hot nor cold. To say something is terrible is better: at least it shows you have invested thought or energy."

Personally, I think nice has gotten a bit of a bad rap over the years. When used in moderation, it's perfectly nice. So, Visual Thesaurus readers, have a nice day, unless you'd rather have an enjoyable, pleasurable, or gratifying one.



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Ben Zimmer is executive producer of the Visual Thesaurus and editor of the online magazine. Before coming to the Visual Thesaurus, he was editor for American dictionaries at Oxford University Press and a consultant to the Oxford English Dictionary. In addition to his regular "Word Routes" column here, he also contributes to the group weblog Language Log. His writing about language has been published in two recent blog anthologies: Ultimate Blogs and Far from the Madding Gerund. Click here to read more articles by Ben Zimmer.

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Wednesday May 28th, 8:45 AM
Comment by: Louis E.
Nice article! Seriously. I like "nice" because it is such a solid word. It even sounds nice! Thanks Ben.
Thursday May 29th, 11:32 AM
Comment by: Pete W.
For several years 'NICE' was my standard response to anyone who asked me, 'How are you?'. Sometimes their was a quizzical look as if they were unsure if I was serious.
I greet my artist musician friends this way. They say, 'Hey, how are you?' I say, 'Nice, I feel nice man, how about you? ´

Nice man!
PJW
Sunday June 1st, 10:40 AM
Comment by: Anonymous
"nice" all by itself seems pretentious -
accompanied with " I feel nice, how about you?' is a bit better.

Nice is a quality of character not of physical well-being;
"good" "well" - - - are better I think for expressing how we feel.
Friday November 21st, 7:17 AM
Comment by: maryjoy S.(dublin Ireland)
Hi everyone

I am new to the world of words.
I am dyslexic so for 50 years I dived and ducked until the world of technology cough up with me. No body wanted to talk email me they asked.

So here I am doing a course for adult dyslexic.

I was delighted when I was shown Visual Thesaurus.
I find it so helpful as I am very visual, and I can move around and explore words.
My spelling is improving and I am starting to relax and have fun.

Maryjoy
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