Alina Wheeler
Subscriber since: November 2008
Location: Philadelphia, PA
About Me
I am the author of Designing Brand Identity: an essential guide for the whole branding team. My book, now in its third edition and in seven languages, reinvents the marketing textbook. It's an accessible, easy to understand toolkit of fundamental concepts, processes, and best practices. I am presently working on Brand Atlas: branding intelligence made visible. It's a compendium of sixty diagrams to build your business and your brand.
I can also be found on:
My Word Lists
Recent Comments
My Favorites

Favorite Word:

design
It's a verb--active, intentional, intuitive.
Other subscribers who love this word:

Least Favorite Word:

melancholy
It saps my energy to create and to imagine the future.
Other subscribers who dislike this word:

Favorite Quote:

"It's never too late to be what you could have been."
- George Eliot