target company
A. Sample
B. Revise/personalize, as appropriate
V. Send letter to target companies’ contacts.
decision maker
First of all, the target markets categories must be researched to identify the decision makers in each.
top-down
Establish top-down process
b.
vendor
Submit vendor registration to each company.
follow up
Follow up with target contact.
target
A. Sample
B. Revise/personalize, as appropriate
V. Send letter to target companies’ contacts.
personalize
A. Sample
B. Revise/personalize, as appropriate
V. Send letter to target companies’ contacts.
revise
A. Sample
B. Revise/personalize, as appropriate
V. Send letter to target companies’ contacts.
database
Create database, for each category.
telephone number
When the meeting has been scheduled, provide all pertinent meeting information to the company representative, such as date, time, location, contact name, title, and telephone numbers.
coordinate
C. Call target company, for inclusion, when it is bidding a relevant contract –
Coordinate with company contact.
contractor
General contractors/Electrical contractors
4.
personalized
The letter should, then, be revised and personalized, as appropriate.
registration
Submit vendor registration to each company.
grassroots
Establish grassroots process
2.
empower
Empower employees to help identify leads
3.
introductory
Draft introductory letter.
telephone call
Follow up, with the target company, with a telephone call or by email and request a brief meeting.
inclusion
C. Call target company, for inclusion, when it is bidding a relevant contract –
Coordinate with company contact.
scheduling
If applicable, further follow up can consist of providing, to the target company, a more comprehensive company profile and/or scheduling a visit to the company facility.
developer
Developers/Owners
2.
category
I. Research categories to identify major players in each.
relevant
Provide all relevant meeting information to company rep.
upcoming
Telephone/Cell numbers
E. Relevant comments, such as upcoming projects, etc.
identify
I. Research categories to identify major players in each.
update
I. Update the website
A. Create an administrative system for updates
B. Assign administrator
C. Revise website content and graphics
II.
consultant
Architects/Technology consultants
3.
assign
I. Update the website
A. Create an administrative system for updates
B. Assign administrator
C. Revise website content and graphics
II.
contact
Include
A. Contact information,
B. Meeting dates,
C. Comments.
rep
Check company rep’s availability for 2-3 dates.
company
Submit vendor registration to each company.
profile
Further follow up, if applicable
A. Provide more comprehensive company profile and/or
B. Schedule visit at company facility.
chronological
The Marketing Process will involve nine chronological steps.
pertinent
When the meeting has been scheduled, provide all pertinent meeting information to the company representative, such as date, time, location, contact name, title, and telephone numbers.
schedule
A. By telephone
B. By email
C. Schedule a BRIEF meeting for company contact.
lease
Property managers (leases)
5.
graphics
I. Update the website
A. Create an administrative system for updates
B. Assign administrator
C. Revise website content and graphics
II.
applicable
Further follow up, if applicable
A. Provide more comprehensive company profile and/or
B. Schedule visit at company facility.
VII
A. President
B. VP
VII.
submit
Submit vendor registration to each company.
electrical
General contractors/Electrical contractors
4.
availability
Check company rep’s availability for 2-3 dates.
establish
Establish a marketing process
a.
bid
A. Internet
B. Trade Associations
C. Bid lists (check regularly)
II.
comprehensive
Further follow up, if applicable
A. Provide more comprehensive company profile and/or
B. Schedule visit at company facility.
architect
Architects/Technology consultants
3.
facility
Further follow up, if applicable
A. Provide more comprehensive company profile and/or
B. Schedule visit at company facility.
telephone
A. By telephone
B. By email
C. Schedule a BRIEF meeting for company contact.
technology
Architects/Technology consultants
3.
date
Include
A. Contact information,
B. Meeting dates,
C. Comments.
provide
A. Check existing list of submittals
B. Provide web link or hardcopy of vendor registration to assistant
C. Assistant submits the registration.
email
A. Email
B. Mail
VI.
create
Create database, for each category.
check
A. Internet
B. Trade Associations
C. Bid lists (check regularly)
II.
internet
A. Internet
B. Trade Associations
C. Bid lists (check regularly)
II.
minority
Technical conferences
D. Minority status
1.
comment
Include
A. Contact information,
B. Meeting dates,
C. Comments.
administrator
I. Update the website
A. Create an administrative system for updates
B. Assign administrator
C. Revise website content and graphics
II.
marketing
The Marketing Process will involve nine chronological steps.
location
A. Date
B. Time
C. Location
D. Target company contact
1.
website
I. Update the website
A. Create an administrative system for updates
B. Assign administrator
C. Revise website content and graphics
II.
representative
Next, check two to three available dates for company representative.
draft
Draft introductory letter.
graphic
I. Update the website
A. Create an administrative system for updates
B. Assign administrator
C. Revise website content and graphics
II.
meet
Include
A. Contact information,
B. Meeting dates,
C. Comments.
meeting
Include
A. Contact information,
B. Meeting dates,
C. Comments.
Commerce
Chambers of Commerce
2.
market
The Marketing Process will involve nine chronological steps.
process
The Marketing Process will involve nine chronological steps.
include
Include
A. Contact information,
B. Meeting dates,
C. Comments.
appropriate
A. Sample
B. Revise/personalize, as appropriate
V. Send letter to target companies’ contacts.
employee
Empower employees to help identify leads
3.
maker
First of all, the target markets categories must be researched to identify the decision makers in each.
mid
Establish mid-level process
c.
revised
The letter should, then, be revised and personalized, as appropriate.
mail
A. Email
B. Mail
VI.
sample
A. Sample
B. Revise/personalize, as appropriate
V. Send letter to target companies’ contacts.
assistant
A. Check existing list of submittals
B. Provide web link or hardcopy of vendor registration to assistant
C. Assistant submits the registration.
involve
The Marketing Process will involve nine chronological steps.
brief
A. By telephone
B. By email
C. Schedule a BRIEF meeting for company contact.
first of all
First of all, the target markets categories must be researched to identify the decision makers in each.
Call
C. Call target company, for inclusion, when it is bidding a relevant contract –
Coordinate with company contact.
award
Also, include relevant comments, such as, upcoming projects for or bids awarded to the target company.
administrative
I. Update the website
A. Create an administrative system for updates
B. Assign administrator
C. Revise website content and graphics
II.
consist
If applicable, further follow up can consist of providing, to the target company, a more comprehensive company profile and/or scheduling a visit to the company facility.
list
A. Internet
B. Trade Associations
C. Bid lists (check regularly)
II.
contract
C. Call target company, for inclusion, when it is bidding a relevant contract –
Coordinate with company contact.
scheduled
When the meeting has been scheduled, provide all pertinent meeting information to the company representative, such as date, time, location, contact name, title, and telephone numbers.
trade
A. Internet
B. Trade Associations
C. Bid lists (check regularly)
II.
information
Include
A. Contact information,
B. Meeting dates,
C. Comments.
owner
Developers/Owners
2.
bidding
C. Call target company, for inclusion, when it is bidding a relevant contract –
Coordinate with company contact.
emphasis
An introductory letter, with emphasis on a brief company profile and the intent to meet, should be drafted.
numbers
Telephone/Cell numbers
E. Relevant comments, such as upcoming projects, etc.
follow
Follow up with target contact.
research
I. Research categories to identify major players in each.
Chambers
Chambers of Commerce
2.
manager
Property managers (leases)
5.
accomplish
This can be accomplished through the Internet, trade associations, and bid lists.
technical
Technical conferences
D. Minority status
1.
link
A. Check existing list of submittals
B. Provide web link or hardcopy of vendor registration to assistant
C. Assistant submits the registration.
status
Technical conferences
D. Minority status
1.
conference
Attend trade shows/conferences
a.
association
A. Internet
B. Trade Associations
C. Bid lists (check regularly)
II.
regularly
A. Internet
B. Trade Associations
C. Bid lists (check regularly)
II.
project
Telephone/Cell numbers
E. Relevant comments, such as upcoming projects, etc.
intent
An introductory letter, with emphasis on a brief company profile and the intent to meet, should be drafted.
letter
Draft introductory letter.
cell
Telephone/Cell numbers
E. Relevant comments, such as upcoming projects, etc.
determine
The next step is to determine if a vendor registration has been submitted to the target company.
web
A. Check existing list of submittals
B. Provide web link or hardcopy of vendor registration to assistant
C. Assistant submits the registration.
send
A. Sample
B. Revise/personalize, as appropriate
V. Send letter to target companies’ contacts.
industry
Trade/Industry groups
b.
content
I. Update the website
A. Create an administrative system for updates
B. Assign administrator
C. Revise website content and graphics
II.
existing
A. Check existing list of submittals
B. Provide web link or hardcopy of vendor registration to assistant
C. Assistant submits the registration.
property
Property managers (leases)
5.
responsibility
Assign responsibilities for target markets
5.
player
I. Research categories to identify major players in each.
step
The Marketing Process will involve nine chronological steps.
exist
A. Check existing list of submittals
B. Provide web link or hardcopy of vendor registration to assistant
C. Assistant submits the registration.
accomplished
This can be accomplished through the Internet, trade associations, and bid lists.
attend
Attend trade shows/conferences
a.
available
Next, check two to three available dates for company representative.
for example
For example, if there is a relevant connection between company and the target company, mention it.
visit
Further follow up, if applicable
A. Provide more comprehensive company profile and/or
B. Schedule visit at company facility.
request
Follow up, with the target company, with a telephone call or by email and request a brief meeting.
each
I. Research categories to identify major players in each.
blind
Send a blind copy to the company VP-Business Development.
copy
Send a blind copy to the company VP-Business Development.
connection
For example, if there is a relevant connection between company and the target company, mention it.
group
Trade/Industry groups
b.
mention
For example, if there is a relevant connection between company and the target company, mention it.
major
I. Research categories to identify major players in each.
decision
First of all, the target markets categories must be researched to identify the decision makers in each.
further
Further follow up, if applicable
A. Provide more comprehensive company profile and/or
B. Schedule visit at company facility.
etc.
Telephone/Cell numbers
E. Relevant comments, such as upcoming projects, etc.
level
Establish mid-level process
c.
development
Send a blind copy to the company VP-Business Development.
call
Follow up, with the target company, with a telephone call or by email and request a brief meeting.
nine
The Marketing Process will involve nine chronological steps.
steps
The Marketing Process will involve nine chronological steps.
number
Telephone/Cell numbers
E. Relevant comments, such as upcoming projects, etc.
opportunity
When a new bid opportunity presents itself, call the target company, for inclusion, but always coordinate with the company representative who met with the target company.
example
For example, if there is a relevant connection between company and the target company, mention it.
lead
Empower employees to help identify leads
3.
private
Identify target markets
A. Private
1.
President
A. President
B. VP
VII.
general
General contractors/Electrical contractors
4.
next
The next step is to determine if a vendor registration has been submitted to the target company.
far
Further follow up, if applicable
A. Provide more comprehensive company profile and/or
B. Schedule visit at company facility.
system
I. Update the website
A. Create an administrative system for updates
B. Assign administrator
C. Revise website content and graphics
II.
political
Political contacts
top
Establish top-down process
b.
such
Telephone/Cell numbers
E. Relevant comments, such as upcoming projects, etc.
making
Technology companies
C. Making the contact
1.
show
Attend trade shows/conferences
a.
public
Technology companies
B. Public
1.
help
Empower employees to help identify leads
3.
business
Send a blind copy to the company VP-Business Development.
present
When a new bid opportunity presents itself, call the target company, for inclusion, but always coordinate with the company representative who met with the target company.
must
First of all, the target markets categories must be researched to identify the decision makers in each.
