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If you've heard them once, you've heard them a thousand times: "Back to the drawing board." "Get our ducks in a row." "Do the heavy lifting." "Think outside the box." We're talking clichés, the banal staples of business meetings, conference calls, speeches, and web content. You're tired of them; I'm tired of them. Yet when push comes to shove, when our feet are to the fire, and--especially--at the end of the day, we keep coming back. Like moths to that bright, hot, flickering thing. It's a losing battle, the fight against clichés. But I'm tanned, rested, and ready; I have my game face on; I came to play; I'm good to go! Clichés, prepare to meet your unmaker.
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The idea for Once Upon a Day came from something that happened to me when I was in New York to tape the CBS Early Show. I was on the way back to my hotel when the cab driver and I struck up a conversation. He was curious why I'd been at CBS, and I told him about my first novel, The Song Reader, which had just been released. He also told me about himself: that he was from Romania and had immigrated a decade before, that he loved New York, that he had two children, a wife, and a house in Queens. But then his voice became quiet as he told me that he was having some problems since 9/11. The World Trade Center attack had changed him, he said, and he didn't know what to do or how to change back. Then he looked in the rearview mirror and said flatly, "I've lost my hope."
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David Maister, a management guru and author, writes a blog on professional life. In a recent post he discussed presentations and pitches: "When giving a presentation, you can focus on one of three things: your material (we must cover all these slides), yourself (let me impress you), or your audience (let me serve you in some way). Guess which it should be." Want the answer? Read the post here.
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