Most emails are badly written. No surprise, perhaps, since we write more emails than anything else. By 2010, the business world will have produced 27,000 billion gigabytes of email. So what goes wrong?  Continue reading...

Check out these blogs, as one of them breathlessly urges, for "cutting-edge copywriting tips, tricks and tested techniques to get you higher response, more sales and increased profits!" Yes!

World Copywriting Blog

The Copywriter Underground

Copywriting Blog

The Copywriter's Crucible

The National Book Critics Circle announced its nominations for its prestigious annual awards earlier this month. Categories include fiction, nonfiction, biography, autobiography, poetry and criticism. Winners are announced on March 6th -- so hurry up and read everything before the results! Here are the fiction finalists:

Sacred Games by Vikram Chandra

The Brief Wondrous Life of Oscar Wao by Junot Diaz

In the Country of Men by Hisham Matar

The Gravedigger's Daughter by Joyce Carol Oates

The Shadow Catcher by Marianne Wiggins

The Shortcuts panel show all of the keyboard shortcuts that are available in the Visual Thesaurus. To perform the action listed, press the combination of keys displayed in the left column of the list. Most keyboard shortcuts are disabled when the settings panel is open. Close the settings panel to try the shortcuts.

Read a thriller novel and the style is fast-paced and loaded with action. Cozy up with a romance and you're spellbound by a budding relationship that struggles to grow and blossom. Review an academic paper and you expect to find an intelligent argument based on solid research and analytical thinking. Every writing genre has its own style, and marketing writing is no different.  Continue reading...