When my son was 18 months, he suddenly started walking with a pronounced limp and he became wild whenever we tried to look at his foot. Concerned, and because it was a weekend, we took him to the emergency room at our local children's hospital. The emergency doc took one look at my son's foot and said, "Ah, he has a bad case of sleeper toe!"

This strange malady occurs when a piece of long hair or thread in the foot of a child's sleeper slowly works its way around the child's toe, essentially garroting it. Fortunately for us, the treatment was simple. It involved a team of big strong guys holding down my son and removing the hair. Not pleasant, but very effective.

I was recalling this incident the other day when it struck me that editing is essentially like being an ER doctor. Let me explain...  Continue reading...

When it comes to the printed (or electronic) word, design can be just as important as content. Here are some books to get you thinking about the "look" of language.

Thinking with Type

A Short History of the Printed Word

The Elements of Typographic Style

The End of Print

Last week on the Visual Thesaurus, William Safire and Nancy Friedman both weighed in on "Bittergate," the political furor that arose over Senator Barack Obama's comments about small-town Pennsylvanian voters ("It's not surprising, then, they get bitter, they cling to guns or religion"). Now Obama has found himself under the microscope again for his use of a particular word, but this time the context is more "sweet" than "bitter." Responding to a question from television reporter Peggy Agar at an automobile plant outside of Detroit, Obama said, "Hold on one second, sweetie." Later he left Agar a voicemail apologizing about using the word sweetie to address her, calling it a "bad habit of mine." Lisa Anderson of the Chicago Tribune wryly wrote, "Welcome to 'Sweetie-gate,' a place paved with eggshells, where terms of endearment turn into political peccadilloes at the drop of a diminutive."  Continue reading...

Whether your abbreviation of choice is ESL or EFL, here are some great blogs on teaching English to non-native speakers.

ESL Podcast Blog

TEFLtastic

ESL Trail

EFL Geek

To the right of the Visual Thesaurus display are the Meaning Lists, which list the meanings currently displayed by the Visual Thesaurus. Meanings are divided into four parts of speech: Noun, verb, adjective and adverb. Each part of speech is color-coded to match the circles representing meanings in the Visual Thesaurus display.

As you roll over meanings in the Meaning List, the circles representing those meanings in the Visual Thesaurus display area will highlight and their definition will be shown. Similarly, as you roll over circles representing meanings in the display area, the items in the Meaning List will highlight.

"Taglines" are the slogans that copywriters and marketers devise to make a brand more memorable. New contributor Sarah Williams, founder of the copywriting company Wordsmith, sheds some light on what makes a winning tagline.

Short quiz — which products match these taglines? "Don't leave home without it," "It's the Real Thing," "Think Different." (Answers at the end of the article.)  Continue reading...

Continuing our political theme this week, columnist Nancy Friedman takes a look at the buzzwords of the current campaign season. Her background in developing names and brands gives her a unique perspective into how new political coinages bubble to the surface.  Continue reading...