Topic : Business writing
Don't Be Afraid to Sound Genuine
March 17, 2007
Building Rapport is a blog that advocates plain language and clear writing -- and offers concrete advice on how to get there. It recently featured an entry called, simply, "Simplify," where it lists a half-dozen or so ways to get to the heart of whatever matter you're writing about. Read the post here.
A column about writing in business
February 12, 2007By Matthew Stibbe
One of my readers sent me a thought-provoking email asking "why do good writers (occasionally) produce bad copy?" I thought about it for a while and here are a few suggestions.Continue reading...
Marketing communications expert Dianna Huff, who contributed this week's "Candlepower" feature, recommends these books on copywriting and grammar:
The Elements of Copywriting "This is my favorite, and most referred to, "Bly" book on copywriting. It's concise, well-organized and a great resource for experienced and "newbie" B-to-B copywriters alike."
Sleeping Dogs Don't Lay "Does the thought of reading grammar rules make your eyes glaze over? Me, too. That's why I like this book. It's a fun read plus you'll learn something."
Write on Target "If you don't have a clue what a "buck slip" is or want to get more from your direct response campaigns, read this book. It covers everything from "anatomy of a direct mail package" to "TV, Radio and Telephone Marketing."Continue reading...
Blog Du Jour
Dianna's Marcom Blogs
February 5, 2007
Ad and marketing creatives
January 22, 2007By Nancy Friedman
You already know that stories are the foundation of comic books, novels, biographies, and screenplays. Here's what may not seem so obvious: the principles of storytelling are equally as important in successful business communications.Continue reading...
Writers write, designers design, right? Not so fast, says Derek Powazek. The designer of award-winning websites and an accomplished writer and photographer, his company publishes JPG, a photography magazine that's both a community-driven website and a printed publication. Derek says it's critical for designers to think about writing, too. He spoke to us about the connection:
Books we love
Zen of Books
December 25, 2006
Garr Reynolds, the author of a terrific blog on communicating through presentations called Presentation Zen, posted a list of some of his favorite reads on the subject. But he says, "ironically, the books are not about presentations." The following are a few of his suggestions. To read the entire list please click here.