Topic : Business writing
Writers write, designers design, right? Not so fast, says Derek Powazek. The designer of award-winning websites and an accomplished writer and photographer, his company publishes JPG, a photography magazine that's both a community-driven website and a printed publication. Derek says it's critical for designers to think about writing, too. He spoke to us about the connection:
Books we love
Zen of Books
December 25, 2006
Garr Reynolds, the author of a terrific blog on communicating through presentations called Presentation Zen, posted a list of some of his favorite reads on the subject. But he says, "ironically, the books are not about presentations." The following are a few of his suggestions. To read the entire list please click here.
Books we love
December 18, 2006
Want to get the message across to get the revenue in? Professional copywriter Dianna Huff writes the Marcom Writer Blog, a website about marketing communications, copywriting and related topics. Here are some of the books she recommends:
Cashing In With Content by David Meerman Scott
Words that Sell by Richard Bayan
The Corporate Blogging Book by Debbie Weil
Writing White Papers by Michael A. Stelzner
A column about writing in business
December 11, 2006By Matthew Stibbe
Everyone can write. But not everyone can write well.
We all learn to write at school but then society makes a distinction between 'writers' and 'the rest of us.' A writer sits in a garret and writes poetry. The rest of us write memos. It's a false division.Continue reading...
Blog Du Jour
November 22, 2006
Need to make a presentation to your client, company or school? Language is key -- but so is body language. These blogs tackle the craft and magic of powerful presentations, from words to gestures to tools (do not fear PowerPoint, just use it wisely):
Ad and marketing creatives
November 20, 2006By Nancy Friedman
If you've heard them once, you've heard them a thousand times: "Back to the drawing board." "Get our ducks in a row." "Do the heavy lifting." "Think outside the box." We're talking clichés, the banal staples of business meetings, conference calls, speeches, and web content. You're tired of them; I'm tired of them. Yet when push comes to shove, when our feet are to the fire, and--especially--at the end of the day, we keep coming back. Like moths to that bright, hot, flickering thing. It's a losing battle, the fight against clichés. But I'm tanned, rested, and ready; I have my game face on; I came to play; I'm good to go! Clichés, prepare to meet your unmaker.Continue reading...
Principles of Presentations
November 18, 2006
David Maister, a management guru and author, writes a blog on professional life. In a recent post he discussed presentations and pitches: "When giving a presentation, you can focus on one of three things: your material (we must cover all these slides), yourself (let me impress you), or your audience (let me serve you in some way). Guess which it should be." Want the answer? Read the post here.