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Dog Eared

Books we love

Online Research

Doing research, scholarly or otherwise, increasingly requires acumen with online resources. Here are some books to help sharpen your Internet search skills.

Librarian's Guide to Online Searching

The Extreme Searcher's Internet Handbook

Mastering Online Research

Internet Research Skills

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Blog Excerpts

How We Read Online

Are online readers "selfish, lazy, and ruthless"? That's the theory of Web guru Jakob Nielsen. Slate's Michael Agger investigates.

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It's hard to keep up with techie terms these days. Last week, Apple Inc. announced it would no longer use the word push to describe the way that its new online MobileMe service communicates to personal computers and electronic devices like the iPhone. Turns out the service wasn't always "pushing" data to "the cloud" as quickly as users were expecting. To which non-technophiles would probably say, "Huh?"  Continue reading...
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My company, Articulate Marketing, helps big tech companies communicate better about their products and services. A large part of my work is writing editorial-style content for websites. My credentials are my work for HP, Microsoft, eBay and others.

In the past couple of weeks, several people have asked me for advice about becoming a web copywriter, so here it is.  Continue reading...
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A website is a strange beast — it is your reception area, your office, your shop, your brochure, your catalogue... And all without being able to walk into it, sit down in it, touch it. But just as you wouldn't want your customers to get lost on the way to a sales meeting in your offices, or to leave your shop in frustration because they can't find the goods they're looking for, so it is crucial that the visitors to your website can find their way around your website and get to where they want to go as easily as they can follow a sign, open a door, reach onto a shelf. The science of designing sites that work for visitors is known as usability.  Continue reading...
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Dog Eared

Books we love

Are Newspapers Dying?

Journalism experts grapple with how the newspaper industry can survive the digital age.

The Vanishing Newspaper

Digital Journalism

-30-: The Collapse of the Great American Newspaper

Digitizing the News

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Blog Excerpts

Online Copywriting 101

GrokDotCom has compiled "The Ultimate Cheat Sheet" for writing online copy, with a whopping 101 links to helpful resources. Check out the whole treasure trove here and here.
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