A website is a strange beast — it is your reception area, your office, your shop, your brochure, your catalogue... And all without being able to walk into it, sit down in it, touch it. But just as you wouldn't want your customers to get lost on the way to a sales meeting in your offices, or to leave your shop in frustration because they can't find the goods they're looking for, so it is crucial that the visitors to your website can find their way around your website and get to where they want to go as easily as they can follow a sign, open a door, reach onto a shelf. The science of designing sites that work for visitors is known as
usability.
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