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In September, Domino's Pizza -- the second-largest pizza chain in the United States, with annual revenue approaching $1.5 billion -- introduced "Artisan Pizzas" to its 5,000 stores nationwide. Are you picturing skilled workers up to their elbows in whole-grain flour and locally sourced tomatoes, lovingly patting each pie into a charmingly irregular shape? Well, forget about it.
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The public protest over economic inequalities known as "Occupy Wall Street" has been going on nearly a month now, with the original demonstration in Manhattan's Financial District spreading to cities around the world. Thanks to the success of the movement, the lingo of the protesters has spread quickly, with the verb occupy in particular becoming a kind of rallying cry.
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After the passing of Apple co-founder Steve Jobs on Wednesday, the outpouring of sympathy on Twitter was overwhelming, with an estimated 10,000 tweets per second. Several of the top "trending topics" over the following day were Jobs-related, marked by the hashtags #ThankYouSteve, #iSad, #ThinkDifferent, and #StayHungry. Even in death, Jobs's unique and spirited way with words was palpable.
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If you want to stir up interest in your blog post or online article, start a discussion about "corporate jargon we all hate" or "buzzwords to be banished." Your readers will oblige with a flood of submissions: "best practices," "value proposition," "change agent," "metrics," and so on. Eventually, and inevitably, someone will offer up a verb phrase that, to innocent ears, sounds like ordinary English: reach out. And the yelps of outraged affirmation will commence.
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