We all know the amount of information thrown at us is overwhelming: from over-flowing email inboxes stuffed with the latest industry reports and e-newsletters to that tottering "to read" pile sitting on our desks, we're deluged with stuff that we either need or want to read.

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Dianna Huff is a B2B marketing communications consultant and copywriting expert. You can subscribe to her e-newsletter, The MarCom Writer, at the DH Communications website.