Want to see real-life copywriting in action? After we interviewed Sarah Williams, the head of Wordsmith in England, a couple of months ago, we wanted to learn more about her innovative "method acting" approach to copywriting, as she calls it. (Check out our interview with Sarah here.) So we asked her if she wouldn't mind sending us an actual case study... we could study! Sarah graciously agreed. Here it is:

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Sarah Williams is founder and managing director of the international copywriting company Wordsmith, based in Oxfordshire, UK. She taught in universities, and then moved out of the academic world into book publishing, running the English office of the biggest French children's book publisher. During this time she wrote and published a number of children's books. She eventually became a full time freelance writer, and has published over 80 books. About five years ago, Sarah set up Wordsmith, a copywriting company providing intelligent, responsive answers to marketing needs.