Have you heard? This economic slump we're in isn't just a recession: it's a mancession — a downturn that hurts men more than women. The term has been popularized by a University of Michigan economics and finance professor, Mark J. Perry, whose Carpe Diem blog employs lots of charts and graphs to drive home the point that male workers are taking it on the chin.
That's bad news. But it turns out there's one sector men in which men are doing just dandy. I refer, of course, to the market in man-words and man-brands.
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