Candlepower
Ad and marketing creatives
Asymmetric CommunicationsWed Aug 29 00:00:00 EDT 2007
Marty Cooke is the chief creative officer of an agency called SS+K in New York City-but don't call it an ad agency. Marty's firm brings together a wide range of communications disciplines to provide what he calls "asymmetric communications." How does this work? We called Marty to talk about his agency's approach, and how language comes into play. Here's our conversation:
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