Candlepower
Ad and marketing creatives
When Words CollideMon Aug 15 00:00:00 EDT 2016By Nancy Friedman
I learned a new word this summer: glotion. The word is meant to convey two concepts – glowing and lotion – in a single blended neologism. That is to say, it's a portmanteau word, a strategy for word and name creation that goes back almost 150 years.
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