Company names coined with the -ery suffix are a distinct trend, signaling "handcrafted" and "traditional" with a dash of "innovative" and a soupçon of "lovable."  Continue reading...

Here's my monthly roundup of euphs I found underneath the most common element on the periodic table: horsepucky.  Continue reading...

Winners of wars have traditionally sought to impose their language on the vanquished. In an era in which many believe that policies promoting diversity, tolerance, and multiculturalism are out of favor, it is encouraging that the US government and the public now seem to recognize that there aren't many benefits to this practice.  Continue reading...