contributor

Nancy Friedman

Nancy Friedman is the chief wordworker at verbal-branding consultancy Wordworking, and the author of a fine blog on naming, branding and more called Fritinancy. Nancy has named a venture-capital firm, a laser hair-removal device, a mobile-money service, and many other companies and products. A former journalist, she still writes or ghostwrites articles, speeches, white papers, and books.
6 7 8 9 10 Displaying 50-56 of 169 Articles

Candlepower

Ad and marketing creatives

Slouching Toward (or Is It Towards?) Consistency
Mon Jul 23 00:00:00 EDT 2018
By Nancy Friedman

The fuss over terminal -s is a matter of convention, not the end of the world as we know it.  Continue reading...
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Candlepower

Ad and marketing creatives

A Very -Ery Story
Mon Jun 18 00:00:00 EDT 2018
By Nancy Friedman

Company names coined with the -ery suffix are a distinct trend, signaling "handcrafted" and "traditional" with a dash of "innovative" and a soupçon of "lovable."  Continue reading...
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Candlepower

Ad and marketing creatives

To Boldly Go
Mon May 14 01:00:00 EDT 2018
By Nancy Friedman

For a while, the trendy prefixes i- and e- may have been flashy signposts for this new era, but go communicates what they couldn't: urgency, energy, and, most of all, mobility.  Continue reading...
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Candlepower

Ad and marketing creatives

Naming the Name of the Year
Wed Apr 11 00:00:00 EDT 2018
By Nancy Friedman

March Madness ended on March 25, but the thrill of bracketology lives on: April Foolishness is in full swing, thanks to the long-running, much-anticipated Name of the Year (NOTY) contest.  Continue reading...
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Candlepower

Ad and marketing creatives

The Story of -o
Mon Mar 12 00:00:00 EDT 2018
By Nancy Friedman

English loves its o-ending words with a curious fervor, considering how seldom they occur naturally in our mother tongue. For centuries, we've made up for that lack by importing or coining words that end in o.  Continue reading...
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Candlepower

Ad and marketing creatives

Take a Number
Mon Feb 12 00:01:00 EST 2018
By Nancy Friedman

Numbers also have a function beyond the mathematical: They can serve as words. And sometimes, a number can even be a name.  Continue reading...
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Behind the Dictionary

Lexicographers Talk About Language

"Fake News" Is the Real Word of the Year
Sun Jan 07 15:00:00 EST 2018
By Nancy Friedman

In the past year, fake news has gained currency as well as a new sense: Not only can it signify "disinformation or falsehoods spread as real news" – but it has also come to mean "actual news that is claimed to be untrue" if it's perceived as unflattering.  Continue reading...
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6 7 8 9 10 Displaying 50-56 of 169 Articles