contributor

Nancy Friedman

Nancy Friedman is the chief wordworker at verbal-branding consultancy Wordworking, and the author of a fine blog on naming, branding and more called Fritinancy. Nancy has named a venture-capital firm, a laser hair-removal device, a mobile-money service, and many other companies and products. A former journalist, she still writes or ghostwrites articles, speeches, white papers, and books.
5 6 7 8 9 Displaying 43-49 of 169 Articles

Candlepower

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Under the Influence
Mon Feb 18 00:00:00 EST 2019
By Nancy Friedman

influencer – the word, not the status – is one of the most influential buzzwords of our era.  Continue reading...
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Word Routes

Exploring the pathways of our lexicon

The Year of "Tender Age"
Mon Jan 07 00:00:00 EST 2019
By Nancy Friedman

For the first time ever, a euphemism been chosen as the American Dialect Society's Word of the Year. The winning term has an innocent sound that masks a sinister reality.  Continue reading...
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Candlepower

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Brand Names of the Year for 2018
Mon Dec 17 00:00:00 EST 2018
By Nancy Friedman

What will you remember about 2018? Among everything else, I'll remember some brand names that made headlines or just piqued my professional curiosity. Here are my top ten.  Continue reading...
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Candlepower

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Like Wildfire
Wed Nov 21 00:00:00 EST 2018
By Nancy Friedman

In the American West, wildfires have become both more frequent and more destructive. With this ominous shift has come a new vocabulary for describing fire and its outcome – and new attention to some of the oldest words in our language.  Continue reading...
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"Disruptive" Names
Wed Oct 24 00:00:00 EDT 2018
By Nancy Friedman

Out of professional curiosity, I asked first-time author and former Google exec Jessica Powell about how she created the character, company, and place names in her novel The Big Disruption.  Continue reading...
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Of Kings and Eggs and Presidents
Mon Sep 17 00:00:00 EDT 2018
By Nancy Friedman

Whatever you read into it, the "All the king's ___" snowclone is now solidly embedded in the popular consciousness and in headline-writers' bag of tricks.  Continue reading...
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Candlepower

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Speaking Blockchain
Fri Aug 17 00:00:00 EDT 2018
By Nancy Friedman

Want to become fluent in the new lingo of blockchain? Here's a brief alphabetical glossary of some of the terms you may encounter.  Continue reading...
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5 6 7 8 9 Displaying 43-49 of 169 Articles