contributor

Nancy Friedman

Nancy Friedman is the chief wordworker at verbal-branding consultancy Wordworking, and the author of a fine blog on naming, branding and more called Fritinancy. Nancy has named a venture-capital firm, a laser hair-removal device, a mobile-money service, and many other companies and products. A former journalist, she still writes or ghostwrites articles, speeches, white papers, and books.
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Candlepower

Ad and marketing creatives

Working Titles
September 25, 2019
By Nancy Friedman

What a glorious time to be job-hunting in the US! I'm not talking about the relatively low unemployment rate; I'm referring to the high rate of job-title inflation.  Continue reading...
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Candlepower

Ad and marketing creatives

The Character of Our Content
August 14, 2019
By Nancy Friedman

What are you reading right here, right now? A sentence? A paragraph? An article? In the universe of 21st-century media and marketing, these words on this website are content. What does all this content have in common? That glorious, maddening series of tubes, the internet.  Continue reading...
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Dog Eared

Books we love

"Because Internet": Celebrating the Way We Talk Online
July 17, 2019
By Nancy Friedman

Because Internet: Understanding the New Rules of Language is a sparkling new book by the linguist Gretchen McCulloch whose title is both a description and an example of one of the "new rules."  Continue reading...
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Candlepower

Ad and marketing creatives

"Deep" Thoughts
June 17, 2019
By Nancy Friedman

Do you find 21st-century life shallow and superficial? Take another look: In fact, ours is an era of extraordinary depth — linguistically speaking, anyway. As the 2011 song by Adele put it, we're rolling in the deep.  Continue reading...
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Candlepower

Ad and marketing creatives

Let's Talk e-Scooters
May 16, 2019
By Nancy Friedman

This fast-growing transportation trend has added some new terms to our vocabulary, and revived some older ones.  Continue reading...
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Candlepower

Ad and marketing creatives

A Nation of "Nations"
April 17, 2019
By Nancy Friedman

The ubiquitous, and relatively recent, commercial sense of nation veers away from the word's earlier meanings. And it intersects in interesting ways with a related word that's also in the spotlight right now: nationalism.  Continue reading...
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Dog Eared

Books we love

"Dreyer's English": An Utterly Readable Style Guide
March 18, 2019
By Nancy Friedman

Is Dreyer's English "utterly correct"? Of course not, as the author would be the first to acknowledge. But it's compulsively readable, thoroughly helpful, and delightfully funny. For anyone who cares about writing well, it's an utterly essential addition to your shelf of most-reached-for reference books.  Continue reading...
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