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Brand Names of the Year for 2018
December 17, 2018
By Nancy Friedman
Topic : BrandingCandlepowerAd and marketing creativesBrand Names of the Year for 2018 December 17, 2018 By Nancy Friedman![]() Article Topics:
Company names coined with the -ery suffix are a distinct trend, signaling "handcrafted" and "traditional" with a dash of "innovative" and a soupçon of "lovable."
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For a while, the trendy prefixes i- and e- may have been flashy signposts for this new era, but go communicates what they couldn't: urgency, energy, and, most of all, mobility.
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Article Topics:Evasive ManeuversEuphemisms old and newHeavy Episodic Malarkey and Other Formulated Fluff May 7, 2018 By Mark Peters
One variant of the perfect euphemism combines optimism and nonsense in a sandwich of slop. Speaking of slop, my euphemism mop wiped up the following terms from the drippy drivel of 2018. Enjoy and employ these terms, but keep a twaddle towel handy.
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English loves its o-ending words with a curious fervor, considering how seldom they occur naturally in our mother tongue. For centuries, we've made up for that lack by importing or coining words that end in o.
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Numbers also have a function beyond the mathematical: They can serve as words. And sometimes, a number can even be a name.
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Article Topics:CandlepowerAd and marketing creativesBrand Names of the Year for 2017 December 11, 2017 By Nancy Friedman
At the end of each year, while linguists and lexicographers cast votes for words of the year, I'm compiling a different list: the brand names that distilled the mood of the previous twelve months. To narrow the field, I add another criterion: the brand names must be linguistically notable.
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