Evasive Maneuvers
Euphemisms old and new
The Mixed Culture of Highly Sensitive Hokum
December 7, 2017
By Mark Peters
Topic : BrandingEvasive ManeuversEuphemisms old and newThe Mixed Culture of Highly Sensitive Hokum December 7, 2017 By Mark Peters![]() Article Topics:Language LoungeA Monthly Column for Word LoversJust the Right Ingredients December 1, 2017 By Orin Hargraves
Apparently, one of the things that is making our Facebook feeds appetizing is a sauce—a combination of metrics mixed in exactly the right proportions to make this particular meal ever appealing.
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Here we are in Branding Land, circa 2017, where disparaging modifiers are paired with positive words and attached to messages intended to persuade and sell.
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Article Topics:Language LoungeA Monthly Column for Word LoversBlending In With the Natives November 1, 2017 By Orin Hargraves
With the Halloween season now safely behind us for another year, I can bring to light a feature of it that has haunted me in recent weeks.
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Article Topics:Evasive ManeuversEuphemisms old and newUrban Rain Forests and Other Benevolent Bunkum October 4, 2017 By Mark Peters
Don't want to be known as a climate change denier? Call yourself a climate change agnostic. I can't deny that there's a metric tuchus-load of euphemisms out there, because the evidence is enough to overwhelm a drivel agnostic.
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A craving for linguistic rationality – not to mention a fondness for wordplay – explains how acronyms begat backronyms.
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Fictional eponyms are a new frontier for brand naming, and the territory is quickly becoming well populated. A partial list includes Amazon's Alexa, the health insurance company Oscar, the "intelligent oven" June, and the mattress brand Eve. The first-name brand isn't your boss – it's your buddy.
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