Apparently, one of the things that is making our Facebook feeds appetizing is a sauce—a combination of metrics mixed in exactly the right proportions to make this particular meal ever appealing.  Continue reading...

Here we are in Branding Land, circa 2017, where disparaging modifiers are paired with positive words and attached to messages intended to persuade and sell.  Continue reading...

With the Halloween season now safely behind us for another year, I can bring to light a feature of it that has haunted me in recent weeks.  Continue reading...

Don't want to be known as a climate change denier? Call yourself a climate change agnostic. I can't deny that there's a metric tuchus-load of euphemisms out there, because the evidence is enough to overwhelm a drivel agnostic.  Continue reading...

A craving for linguistic rationality – not to mention a fondness for wordplay – explains how acronyms begat backronyms.  Continue reading...

Fictional eponyms are a new frontier for brand naming, and the territory is quickly becoming well populated. A partial list includes Amazon's Alexa, the health insurance company Oscar, the "intelligent oven" June, and the mattress brand Eve. The first-name brand isn't your boss – it's your buddy.  Continue reading...