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Red Pen Diaries: The Solutions Problem

Topic : CopywritingCandlepowerAd and marketing creativesRed Pen Diaries: The Solutions Problem December 3, 2009 By Julia Rubiner![]() Article Topics:Word CountWriters Talk About WritingFive Simple Rules of Design Every Writer Should Know October 5, 2009 By Daphne Gray-GrantI was invoicing a client recently and realized I didn't have his address. I'd worked for him only briefly, by email — we'd never even spoken by phone — but I knew his group had a website. Quickly, I Googled him to find the "contact us" page and, fortunately, it contained his street address. Better yet, the site was beautiful — it featured gorgeous photography and was easy to navigate. But there was one big problem. Continue reading...Article Topics:
Wendalyn Nichols, editor of the Copyediting newsletter, offers useful tips to copy editors and anyone else who prizes clear and orderly writing. Here she takes aim at "corporate speak" at its most infuriating.
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Article Topics:"Bad Language"A column about writing in businessWhat's the Source? January 26, 2009 By Matthew Stibbe
Back when I was a freelance journalist, I had to source all my articles properly. This meant getting objective proof of facts and assertions, typically by interview or with reference to government or company publications. I try to carry this attitude through into my corporate work.
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Article Topics:CandlepowerAd and marketing creativesFor Effective Copywriting, Focus on Your Customer, Not on Your Company September 15, 2008 By Dianna HuffA while ago I ran across a website written by a management consultant whose target audience included high-level executives. The home page copy was full of "I, I, I," as in "I do this, I do that, I was educated here, I've worked for these companies," blah, blah, blah. Here's the plain truth: no one cares about you or your company. Continue reading...Article Topics:"Bad Language"A column about writing in businessBeing Human is Overrated (But Not When You are Writing) August 20, 2008 By Matthew Stibbe"Bill Gates once asked me, 'Could you make me more human?' I said, 'Being human is overrated.'" This doubly priceless quote comes from Mark Penn, Hillary Clinton's former campaign strategist. (Hat tip: The Atlantic.) When it comes to writing copy, the human touch is still vital. Here are some tips for making copy that reads like a human being wrote it. Continue reading... Article Topics:CandlepowerAd and marketing creativesRed-Pen Pointer: She Literally Misused the Word August 18, 2008 By Julia Rubiner
A Jewish friend wrote recently to tell me that her son had been invited to join a fraternity. "It's not a Jewish fraternity," she noted, "although they have a handful, literally, of Jewish members." Now, I've known some tiny Jews in my day (some of my best friends and family are tiny Jews), but I can't imagine even one fitting in someone's hand.
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