3 4 5 6 7 Displaying 29-35 of 71 Articles

According to David Meerman Scott, author of the bestselling book, The New Rules of Marketing and PR, the old rules of PR no longer apply. Thanks to the Internet, marketing and PR professionals shouldn't write press releases for journalists in the hope of getting ink.  Continue reading...
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Blog Du Jour

Copywriters, Click Here

Check out these blogs, as one of them breathlessly urges, for "cutting-edge copywriting tips, tricks and tested techniques to get you higher response, more sales and increased profits!" Yes!

World Copywriting Blog

The Copywriter Underground

Copywriting Blog

The Copywriter's Crucible

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Read a thriller novel and the style is fast-paced and loaded with action. Cozy up with a romance and you're spellbound by a budding relationship that struggles to grow and blossom. Review an academic paper and you expect to find an intelligent argument based on solid research and analytical thinking. Every writing genre has its own style, and marketing writing is no different.  Continue reading...
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In Part One and Part Two of this series I shared six tools that professional name developers use to turn words into business and product names. In this final installment I'll describe three more-advanced strategies. Don't worry: you don't need special training to use them. Just be aware that implementing them successfully is often trickier than you might think.  Continue reading...
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Here's the latest case study of real-life copywriting in action graciously sent to us by Sarah Williams, the head of Wordsmith in England. Thanks, Sarah! (Check out our interview with her here.)

The project:
Oxford University is renowned throughout the world for the quality of its education and the beauty of its buildings. Less well known, however, is that each of the colleges of the university is its own independent organization, with an obligation, where possible, to raise revenue for the college. This is often done by hiring out the college facilities for conferences, seminars and other functions when the students don't need them -- evenings, vacations, weekends.

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I wish all advertising, publicity and marketing communications were truthful and not deceptive in any way. But, alas, that just isn't the case. In fact, the bestselling author Seth Godin even titled one of his books "All Marketers Are Liars." It was an in-joke because the book was actually about using storytelling techniques in marketing, and not about lying. But the fact that he joked about it on the cover of a major book shows there is a problem.

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Here's the latest look at real-life copywriting in action, thanks to Sarah Williams, the head of Wordsmith in England. After we interviewed her a couple of months ago about her innovative "method acting" approach to copywriting, as she calls it (check out our interview with Sarah here), we thought to ask Sarah if she wouldn't mind sending us actual case studies... we could study! Here is this month's:  Continue reading...
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3 4 5 6 7 Displaying 29-35 of 71 Articles