Candlepower
Ad and marketing creatives
Vocab Lab: If Left to My Own Poetic Devices...
July 17, 2008
By Julia Rubiner
Topic : CopywritingCandlepowerAd and marketing creativesVocab Lab: If Left to My Own Poetic Devices... July 17, 2008 By Julia Rubiner![]() Article Topics:"Bad Language"A column about writing in businessHow to Make Money Writing for the Web July 9, 2008 By Matthew StibbeMy company, Articulate Marketing, helps big tech companies communicate better about their products and services. A large part of my work is writing editorial-style content for websites. My credentials are my work for HP, Microsoft, eBay and others. In the past couple of weeks, several people have asked me for advice about becoming a web copywriter, so here it is. Continue reading...Article Topics:CandlepowerAd and marketing creativesWeb Usability and Copywriting: Making Your Visitors Feel at Home July 2, 2008 By Sarah Williams
A website is a strange beast — it is your reception area, your office, your shop, your brochure, your catalogue... And all without being able to walk into it, sit down in it, touch it. But just as you wouldn't want your customers to get lost on the way to a sales meeting in your offices, or to leave your shop in frustration because they can't find the goods they're looking for, so it is crucial that the visitors to your website can find their way around your website and get to where they want to go as easily as they can follow a sign, open a door, reach onto a shelf. The science of designing sites that work for visitors is known as usability.
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Article Topics:CandlepowerAd and marketing creativesVocab Lab: "Said Words," She Ventured June 16, 2008 By Julia Rubiner
The word said has an elegant, indispensable simplicity. It's a mainstay of the journalist's art: "Five out of five editors find the noun form of the word 'overwhelm,' currently in vogue among the nation's life coaches, completely unacceptable," said Dr. Carla Ridge, founder of SSOUON (the Society to Stamp Out the Use of Overwhelm as a Noun). And in that context, exclusive use of "said" is appropriate and welcome.
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I heard a great joke the other day: "If you gave an infinite number of monkeys an infinite number of typewriters, eventually one of them would write Hey Hey We're the Monkees!" I liked it so much that I used it on my website. It came back to me this morning as I was thinking about buzzwords. I mean, how do people come up with the jargon that gets stuffed into press releases and so on?
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Article Topics:"Don't use big words." Despite the well-meaning attempts of our teachers to help us develop a thorough grasp of English, we are constantly discouraged from venturing outside the narrow bounds of ordinary language. Use a "vocabulary word" in class and feel the withering mockery of your classmates; drop a few sophisticated phrases into your presentation and watch someone accuse you of being pretentious or deliberately aiming to confuse. Oooh, using big words. Continue reading...Article Topics: |
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