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Many verbs that entail some advanced cognitive capacity are commonly used in predicates for subjects that are not human. All speakers are comfortable with sentences like "Verizon revamps mobile plans and ends 2-year contracts & subsidies." Most speakers, however, reject sentences like "Microsoft is vividly imagining a purple square."
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Alphabet, Google's new parent company, has generated lots of business buzz this week. But the choice of "Alphabet" for the company's name is equally newsworthy. Not only does it signal a departure from Google's blandly descriptive naming style — Google Plus, Google Maps, Google Mail, and so on — but it also takes an imaginative flight away from geek-speak and toward a universe of names inspired by language and literature.
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When English-language Scrabble champ Nigel Richards, who does not speak French, won a French-language Scrabble championship, analysts rushed to analyze how much memorization that actually entailed. Ben Zimmer explains that to get a full understanding of Richards' achievement, a simple counting of words in the dictionary only gives a partial picture.
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Jan Schreiber, a noted poet, critic, and translator, notes that traversing the border between American and British dialects of English can reveal unexpected complexities. "The challenge, if we choose to pose and accept it, is to translate one into the other," he writes.
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