Topic : Marketing copyLanguage LoungeA Monthly Column for Word LoversDubiously Distinguished  January 1, 2020
We are now far beyond the day when a product might be distinguished from its competitors with descriptors such as mild, strong, or rich. Lately I'm noticing what is surely a very common trope in consumer marketing: the enhancement of an adjectival descriptor for a product by introducing it with an adverbial.
Continue reading...
Article Topics:Evasive ManeuversEuphemisms old and newUnidentified Aerial Horse Apples October 9, 2019 By Mark Peters
Whether the aliens who will someday destroy humanity are first labeled UFOs, UAPs, or OH CRAPs, the human race continues to produce euphemisms faster than a bug-eyed space monster gets pink eye. So wrap your eyeballs around these horse dumplings while you can.
Continue reading...
Article Topics:Evasive ManeuversEuphemisms old and newWork-Life Malarkey in the Entrepreneurial Economy November 7, 2018 By Mark Peters
The well of drivel will never run dry, so let's amble through the latest and worst euphemisms I've collected during the first month of my second decade as a euphemism columnist.
Continue reading...
Article Topics:Evasive ManeuversEuphemisms old and newA Decade of Drivel: Happy Column-versary to Me October 10, 2018 By Mark Peters
In the spirit of my tenth anniversary, here's a look back at 10 euphemisms from previous columns that I particularly love—I mean, loathe! Loathe, obviously.
Continue reading...
Article Topics:Evasive ManeuversEuphemisms old and newOver Time, Euphemisms Develop September 12, 2018
Whatever name you go by in plea agreements and apocalyptic prophecies, I'm sure you appreciate discretion. In that spirit, here's my latest roundup of terms that beat around the bush so many times they could give George Orwell vertigo.
Continue reading...
Article Topics:CandlepowerAd and marketing creativesSlouching Toward (or Is It Towards?) Consistency July 23, 2018 By Nancy Friedman
The fuss over terminal -s is a matter of convention, not the end of the world as we know it.
Continue reading...
Article Topics:
For a while, the trendy prefixes i- and e- may have been flashy signposts for this new era, but go communicates what they couldn't: urgency, energy, and, most of all, mobility.
Continue reading...
Article Topics: |
 |
