Language Lounge
A Monthly Column for Word Lovers
Dubiously Distinguished
January 1, 2020
By Orin Hargraves
We are now far beyond the day when a product might be distinguished from its competitors with descriptors such as mild, strong, or rich. Lately I'm noticing what is surely a very common trope in consumer marketing: the enhancement of an adjectival descriptor for a product by introducing it with an adverbial.
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