Here we are in Branding Land, circa 2017, where disparaging modifiers are paired with positive words and attached to messages intended to persuade and sell.  Continue reading...

With the Halloween season now safely behind us for another year, I can bring to light a feature of it that has haunted me in recent weeks.  Continue reading...

Don't want to be known as a climate change denier? Call yourself a climate change agnostic. I can't deny that there's a metric tuchus-load of euphemisms out there, because the evidence is enough to overwhelm a drivel agnostic.  Continue reading...

From a linguistic perspective, the now burgeoning field of genetic genealogy provides an interesting case study for the ways in which we develop new terminology for new concepts, picking and choosing among the raw materials we have (that is, words) to designate things for which we didn't have or need particular names before.  Continue reading...

Fictional eponyms are a new frontier for brand naming, and the territory is quickly becoming well populated. A partial list includes Amazon's Alexa, the health insurance company Oscar, the "intelligent oven" June, and the mattress brand Eve. The first-name brand isn't your boss – it's your buddy.  Continue reading...

Are you so worried about global warming you can't carbon-restrain yourself? If so, you have a vocabulary term in common with Energy Secretary Rick Perry. This term, and the other euphemisms collected here, are real but insubstantial, like a vengeful ghost or stubborn denial of science.  Continue reading...