Candlepower
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Brand Names of the Year for 2017Mon Dec 11 00:01:00 EST 2017By Nancy Friedman
At the end of each year, while linguists and lexicographers cast votes for words of the year, I'm compiling a different list: the brand names that distilled the mood of the previous twelve months. To narrow the field, I add another criterion: the brand names must be linguistically notable.
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