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Which brand was most emblematic of the year that's now ending? Facebook, which had a much-ballyhooed initial stock offering in May? Apple, which said in December it would start making some products in the United States instead of in China? Neiman Marcus and Target, which formed an unlikely high-low partnership to sell holiday gifts to two very different audiences?
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In the third and final presidential debate, Mitt Romney and Barack Obama ended up agreeing on many foreign policy points. Despite all the heated rhetoric of the campaign, both candidates are making a play for undecided voters in the middle of the political spectrum. But for those who are disillusioned with the two-party system, Obama and Romney seem interchangeable: you might as well call them Robama and Obamney.
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Where do successful company and product names come from? Some are created in a flash of insight, others after months of painstaking research. And some are the result of human error. Here are the stories behind eight brands — some of them well known, some a little obscure, each interesting in its own way.
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Imagine you're naming a new brand — an alcoholic beverage, say. You know the standard marketing dogma: a brand name should promise romance, adventure, well-being, financial success, sex appeal. What are the odds that you'd ignore that advice and instead choose a name that says … death?
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June 23, 2012 would have been the 100th birthday of the British polymath Alan Turing. Among his achievements, Turing contributed substantially to the field of computers, and his name shows up multiple times in the lexicon of IT. Reflecting on this made me wonder who else I might find represented in the vocabulary of the field. Lots of people, it turns out.
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Last week, the Solomon R. Guggenheim Museum held an online panel discussion entitled "The Name Game," in conjunction with their exhibition of sculptures by John Chamberlain, who gave his works highly unusual titles. The panel was asked, what makes a "good" name from the perspective of art, marketing, or linguistics? What functions does a name or title fulfill? Visual Thesaurus executive producer Ben Zimmer took part.
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