1 2 3 4 5 Displaying 8-14 of 85 Articles

At the end of each year, while linguists and lexicographers cast votes for words of the year, I'm compiling a different list: the brand names that distilled the mood of the previous twelve months. To narrow the field, I add another criterion: the brand names must be linguistically notable.  Continue reading...
Click here to read more articles from Candlepower.


The recent discovery of Octlantis, an undersea community of octopuses just off the eastern coast of Australia, is a reminder of how a novel blend can perfectly name a new phenomenon, no matter how wild or multi-tentacled.  Continue reading...
Click here to read more articles from Word Routes.

Apparently, one of the things that is making our Facebook feeds appetizing is a sauceā€”a combination of metrics mixed in exactly the right proportions to make this particular meal ever appealing.  Continue reading...
Click here to read more articles from Language Lounge.

A high percentage of that malarkey consists of euphemisms, which is why we could probably develop fusion energy by harnessing the grave-spinning of George Orwell.  Continue reading...
Click here to read more articles from Evasive Maneuvers.

Here we are in Branding Land, circa 2017, where disparaging modifiers are paired with positive words and attached to messages intended to persuade and sell.  Continue reading...
Click here to read more articles from Candlepower.

With the Halloween season now safely behind us for another year, I can bring to light a feature of it that has haunted me in recent weeks.  Continue reading...
Click here to read more articles from Language Lounge.

1 2 3 4 5 Displaying 8-14 of 85 Articles